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Wineries increase use of smartphone, social media technology

Published Monday March 6


Photo: Northbaybusinessjournal

Using technology and social media for marketing purposes is not completely new but the way they are being employed is quickly changing as several wineries increase their use of the latest technology to reach consumers and maintain control of branding — all across the USA

…caption id=attachment_29663 align=alignleft width=363 caption=Jordan Vineyard and Winery gives lovers of its wine a way to keep in touch on the go, such as restaurant wine lists accessible via mobile devices like Apple’s iPad shown here.

This four weeks Bouchaine in Napa started offering shelf talkers, bottle-neckers and wine list stickers printed with digital tags for point-of-sale display.

Article length: About 410 words.
Tags: Healdsburg

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